Belstaff's journey starts before the brand had even been conceived, with the start of the 20th century seeing the birth of what would be iconic motorcycle racing events. Based near Stoke-on-Trent, Belstaff began producing water-proofed garments for both men and women, but with a focus on motorcycling purposes. It didn't peak here for the company's desire to produce practical garments, it only evolved from here on out, as Grosberg's passion for innovative fabrics led to his vast search across Europe and Asia for cutting edge technology and techniques to utilise within the brand's products, building a foundation for Belstaff's standard. It was from these extensive searches that the company became the first in the world to use Egyptian waxed cotton, a fabric that offered water-proofing, while also retaining breathability. Today, Belstaff is well established as an industry giant when it comes to the durability of their garments. With their range expanding into more modern silhouettes and fabrics, the brand has moved with the times without relinquishing its rich heritage and identity.