Founded on the art, designs and ideals of Shepard Fairey. Obey Clothing grew from a absurd sticker he created in 1989 while at the Rhode Island School of Design. It has since evolved into a worldwide street art campaign and as a highly coveted body of fine art. Formed in 2001 as an extension of Shepard's work, Obey's clothing became another way to spread his art and message to the people. Heavily inspired by Classic Military designs, work wear and cultural movements. This fast moving brand has risen quickly to the position of one of the most wanted and desired street wear brands on the market.