American clothing brand Stüssy was founded in the early 1980's by Shawn Stüssy, and it was one of many companies that thrived from a lucrative period of the nation's surfing trend. Starting out with some graphic print t-shirts after crafting surfboards for trade shows, an oblivious Shawn Stüssy was about to be surprised with an immediate attraction from the public; a catalyst to the production of more of his t-shirts. Over the years, Stüssy has become a powerhouse name in the fashion industry, as the company has branched out into new demographics; this being due to multiple sub-cultures endorsing the new style, helping branch out the name, Stüssy.