The North Face

The North Face's humble beginnings back in 1968 after previous experience in mountaineering retail was the perfect story to see success grow out of passion towards its consumer. Founders Douglas Tompkins and Susie Tompkins Bell began manufacturing their own brand of product out of Berkley, California, initially starting a collection that directly spoke to their previous audience of outdoor lovers. It was through decades of developing their products and the seeing the reactions and usage of their trademark pieces that the brand took the evolution of technical product to the next level by incorporating alternatives and casual pieces that didn't only apply to the outdoors demographic.

Today, TNF's collections range from premium technical pieces, to unique casual wear, but one common theme has remained each season, and that's the consistency in their style and the reliability of their product.