Vans' track record of its involvement in pivotal cultural moments speaks volumes, as a mere showcase of what the brand has achieved since its inception in 1966. From the small orders made from locals around the original factory in Anaheim to the mass takeover seen in all branches of fashion, the brand has shot to stardom through features on infamous movie characters, actors, musicians... the list goes on. However, it was skater culture that really felt the impact of the rise of Vans, with the iconic side stripe on their recognisable Old Skool (Style 36) sky rocketing the brand - as well as the aftereffect of the stripe with other styles that followed.
Vans' place in modern 'fashion' is solidified with its timeless silhouettes and infamous details and these factors have remained consistent in production, whether it be a collaboration with a contrasting brand or new models they release. The brand's flavour is a sweet taste that we can't get enough of.