Fred Perry Subculture Live.

November 8, 2017

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I know it’s been a while since we last spoke, but things have been slightly manic around here recently with the upgrade of our systems and our new website taking up most of our time. Never the less, I am back to deliver you a good read (or so I hope), and today’s write up is all about our time over the weekend.

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As a lot of you will already know, the weekend to end October entails a giant rally of scooter enthusiasts and lovers of scene visiting our “sunny” seaside town… there is emphasis on the word sunny. Due to the size of the rally, it usually ends up with our town being taken over and if it was the 60’s you wouldn’t want to be around if you’re wearing leathers and riding a motorbike. Due to this, we thought it would be ideal to make an event big enough to match the size and the reputation of the scooter rally, as well as the scene, and there was only one choice, and that was to collaborate with the brand that’s played the biggest role in the subculture… Fred Perry.

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With some back and forth emails and phone calls, we got the show on the road and crafted some limited, Fred Perry branded patches, amongst some lovely items to put in our goodie bags. These were given away to customers who purchased Fred Perry throughout the day, because… well everyone loves a freebie, don’t they? Anyway, the daytime antics went down a treat, with live music from The Strawberries from noon, as well as our bar flowing. A perfect combination of alcohol, music and clothing – it doesn’t really get any better.

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As the night came closer, we emptied the shop faster than an F1 team and the rest of the live music ensued. Local civilians and the lads/lasses from the rally came in numbers and packed out the place while kitted out in Fred (as you’ll see in the pictures), making for a great crowd for a Subculture event. The bands got the drunk inhabitants of the Priory jolly and it went on to be a night of eventful incidents.

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All in all, I’m keeping this one short and just letting you view the pictures to get a glimpse into our day and night of the 27th of October, it was one to remember… enjoy.

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